Notes
1. Jeff Kaplan, conversation with the author, January 12, 2012.
2. Louis V. Gerstner, Jr., Who Says Elephants Can’t Dance (Collins, 2002).
3. Robert Axelrod, The Evolution of Cooperation (Basic Books, 1984).
4. Peter Coffee, conversation with the author, October 17, 2011.
5. John Keagy, “The Actual Truth About the Economics of Cloud Computing,” GoGrid.com , May 26, 2011. http://blog.gogrid.com/2011/05/26/the-actual-truth-about-the-economics-of-cloud-computing/.
6. Angela Partington, “Cloud Control,” Capacity (June 2011). www.capacitymagazine.com/Article/2846317/Search/Security-in-the-cloud-cloud-control.html.
7. Krishnan Subramanian, “Hybrid Clouds,” www.trendmicro.com/cloud-content/us/pdfs/business/white-papers/wp_hybrid-clouds-analyst-ksubramanian.pdf.
8. Dennis McCafferty, “A Compliance Primer,” Web Host Industry Review (October 2010).
9. Coffee, conversation with the author.
10. John Dillon, conversation with the author, January 29, 2012.
11. Barbara van Schewick, Internet Architecture and Innovation (MIT Press, 2010).
12. Coffee, conversation with the author.
13. Lee Moriwaki, “Starbucks Teams with Kraft for National Network,” The Seattle Times, September 28, 1998.
14. Starbucks, Annual Report for FY11, January 21, 2011, Part II, p. 20. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTI0MzYyfENoaWxkSUQ9LTF8VHlwZT0z&t=1.
15. B. Joseph Pine II and James H. Gilmore, The Experience Economy: Work Is Theatre and Every Business a Stage (Harvard Business School Press, ...
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