4
Process
So much of what we call management consists of making it difficult for people to work.
When I ask leaders to define what makes an organization great, they invariably talk about outstanding goods or services. There’s good reason for that. The most valuable companies in the world deliver known and recognizable products to millions of customers. But how did those products come to be? How did the product get into the hands of the customer? What happens if a customer has a problem and needs help? Goods and services offer such a tangible link to an organization that we often forget all the activity that takes place behind the scenes enabling and supporting them. Without robust, seamless processes for product development, ...
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