Cinema Raw

Introduction

What camera to choose? What story to tell?

THE PROMISE OF CINEMA DNG RAW WITH THE NEXT GENERATION OF LOW BUDGET CINEMA CAMERAS

The holy grail of independent filmmakers is to shoot raw video with an inexpensive camera. When RED announced their Scarlet camera in the spring of 2008 at NAB with a projected price of $2,500 the independent film and professional video world went into a frenzy as they dreamed about cinematic possibilities with an inexpensive camera. Because RED developed most of their technology in-house—including the creation of their own type of compressed lossless raw and lenses—their R&D skyrocketed and the production of the Scarlet was delayed until late 2011 with a base cost of $11,000 (not including required accessories ...