Notes
Introduction
1. E. Olson, “Diet Companies Promote New Ways to Reduce,” New York Times, January 6, 2011, http://www.nytimes.com/2011/01/07/business/07adco.html?_r=0.
2. “Global Diet Foods Market to Exceed $200 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.,” PRWeb, http://www.prweb.com/releases/diet_foods_market/low_fat_foods_market/prweb3831044.htm.
3. M. Cope, The Seven C’s of Consulting, 2d ed. (London: Financial Times/Prentice Hall, 2003).
4. D. Conner, “The Dirty Little Secret,” Change Thinking, 1–7 (2012).
5. A. Kleiner, “The Neuroscience of Leadership,” Alia Institute, Halifax, Nova Scotia, 2011.
6. Ibid., p. 13.
7. D. Mobbs and W. McFarland, “The Neuroscience of Motivation,” NeuroLeadership Journal
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