Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers

Table of contents

1. Contents
2. Foreword
3. Acknowledgments
4. Introduction: One Country, Three Centuries (1/2)
5. Introduction: One Country, Three Centuries (2/2)
6. Chapter 1 China and Chocolate: East Meets West
   1. China’s Road from Communism to Market Socialism (1/2)
   2. China’s Road from Communism to Market Socialism (2/2)
   3. The Evolution of the Global Chocolate Industry
   4. Chinese and Chocolate: A Foreign and Exotic Curiosity (1/2)
   5. Chinese and Chocolate: A Foreign and Exotic Curiosity (2/2)
   6. The Size of China’s Chocolate Prize
   7. Selling Chocolate
   8. Selling Chocolate in China (1/2)
   9. Selling Chocolate in China (2/2)
7. Chapter 2 Ferrero Rocher: Accidental Hero
   1. Ferrero’s Journey Along the Modern-Day Silk Road to China
   2. China’s Emancipated Consumers
   3. Establishing a Route-to-Market in China (1/2)
   4. Establishing a Route-to-Market in China (2/2)
   5. Ferrero’s Struggle with Local Copycats (1/2)
   6. Ferrero’s Struggle with Local Copycats (2/2)
   7. Did Ferrero Succeed in China? (1/2)
   8. Did Ferrero Succeed in China? (2/2)
8. Chapter 3 Cadbury: One Billion Consumers
   1. A Brief History of Cadbury Chocolate
   2. Cadbury China
   3. Cadbury’s China Morass (1/2)
   4. Cadbury’s China Morass (2/2)
   5. Attempting to Turn the Tide
   6. The Battle for Chocolate Bars
   7. The Final Blow: A Breakdown of Leadership
9. Chapter 4 Hershey: Back to Basics
   1. The Hershey Company
   2. Hershey’s International Business
   3. Hershey China (1/2)
   4. Hershey China (2/2)
   5. The First Season: 1995–1996 (1/2)
   6. The First Season: 1995–1996 (2/2)
   7. The Second Season: 1996–1997 (1/2)
   8. The Second Season: 1996–1997 (2/2)
   9. The Third, Fourth, and Fifth Seasons: 1997–2000 (1/2)
   10. The Third, Fourth, and Fifth Seasons: 1997–2000 (2/2)
   11. The Sixth Season: 2000–2001
   12. Under New Management
   13. Epitaph
10. Chapter 5 Nestlé: China’s Chocolate War Sideshow
    1. A Brief History of Nestlé
    2. Nestlé’s Arrival in China (1/2)
    3. Nestlé’s Arrival in China (2/2)
    4. The Birth of Nestlé China
    5. Sweating the Assets and Reducing KitKat’s Cost
    6. The Launch of Nestlé Wafer (1/2)
    7. The Launch of Nestlé Wafer (2/2)
    8. In the Shadow of Nestlé Wafer (1/2)
    9. In the Shadow of Nestlé Wafer (2/2)
    10. Nestlé Could Have Been a Contender
    11. The Last Word on Nestlé, Chocolate, and China
11. Chapter 6 Mars: A Well-Regulated Militia
    1. A Brief History of the Mars Candy Company
    2. Mars’s International Expansion
    3. Mars’s China Market Entry (1/2)
    4. Mars’s China Market Entry (2/2)
    5. Mars Versus Its Big Five Chocolate Competitors
    6. Mars’s Commitment to Market Leadership (1/2)
    7. Mars’s Commitment to Market Leadership (2/2)
12. Chapter 7 Going the Distance: China’s 10K Chocolate Race
    1. The State of the Chocolate Market: 2008 (1/2)
    2. The State of the Chocolate Market: 2008 (2/2)
    3. The Threat from Local Competitors (1/2)
    4. The Threat from Local Competitors (2/2)
    5. Managing China’s Multitier Market Going Forward
13. Notes (1/3)
14. Notes (2/3)
15. Notes (3/3)
16. Index
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. J
    11. K
    12. L
    13. M
    14. N
    15. O
    16. P
    17. Q
    18. R
    19. S
    20. T
    21. U
    22. V
    23. W
    24. Y
    25. Z