Chief Kickboxing Officer

Introduction

Business and Fighting

Business and fighting are two sides of the same coin.

This idea is hardly a novel notion; from the “business is war” motto that the aggressive corporate elite promoted in the 1980s to the multiple applications of Art of War, Sun Tzu’s classic fifth-century BC Chinese text, in the business sphere, the relationship between both worlds has been explored at length.

The simple reason for that similarity is that both business (understood as a commercial activity as much as a negotiation aimed at reaching an agreement) and fighting happen when two parties desire to exploit the same scarce resource; such competitiveness breeds conflict, which, in turn, needs to be resolved. Historically, during mankind’s most warring ...