CEO Use Case: Steve Jobs, a Born Promoter
In his 2011 biography of Steve Jobs, journalist and writer Walter Isaacson made continuous references to three characteristics in the personality of the founder and most charismatic CEO of Apple. First was just how much a difficult person Jobs was to work with; there are a large number of stories and anecdotes about the thin, tall man yelling at employees and partners while piercing them with his unsettling stare. The second characteristic, which may seem contradictory, was his supernatural ability to motivate the people around him and push them beyond their apparent limit. ...
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