CHAPTER 2

The Controller Style

CEO Use Case: Bill Gates, the Man Who Would Be King

Paul Allen, the business entrepreneur who cofounded Microsoft with Bill Gates in 1975, published years later a biographical book called Idea Man, which collected his experience in creating and launching the technology giant. Much of the attention the book generated was due to the chapters where Allen wrote about his working and personal relationship with Gates, a highly divisive figure both in his business and in his philanthropic ventures for the last 30 years.

In one particular chapter, Allen includes several anecdotes about Gates’s managerial style, saying: ...

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