Charisma, 2nd Edition

About the author vi

Acknowledgements vii

Introduction ix

Part 1

A im 1

1 Unravelling the DNA of charisma 3

2 Charisma Aim 21

Part 2

B e Yourself 37

3 Fluency 39

4 Confidence 57

5 Presence 69

6 Authenticity 85

7 Courage 101

8 Passion 117

9 Demeanour 129

Part 3

Chemistry 145

10 Chemistry 147

Part 4

Digging deeper into charisma 169

11 Smiling and charisma 171

12 Body language and eye contact 187

13 Leadership and charisma 205

Part 5

Putting it all together 227

14 Using A-B-C in real life 229

Notes 237

Index 239

Contents