5
Co-create the solution
5.1 The solution doesn’t exist with any one person
If you want the other person to own the solution, they must have a share in it.
Tell them to mow the lawn now and they may just point-blank refuse. But get them involved in finding a solution and they might tell you they have other commitments right now but they are free to do it later on. Great, you have your outcome.
This works at home and it works in business too. For example, in recent years marketing has moved in the direction of co-creation because the greater involvement of the consumer in the development of the brand builds much greater brand loyalty as well as being able to leverage better customer insight.
And in a parallel context, the NHS specifically encourage ...
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