Chapter 11
1. When the author of this case study joined HUL, one of the things that he was told with great pride is that the turnover of a number of brands in the company’s portfolio by themselves exceeded the turnover of many other entire companies in the FMCG space.
2. ‘HLL Project Shakti to cover all rural India’, The Financial Express, March 2004.
3. HUL Sustainable Development Report 2009.
4. ‘HLL Project Shakti to cover all rural India’, The Financial Express, March 2004.
5. www.unilever.com/images/es_Project_Shakti_tcm13-13297.pdf, accessed October 2010.
6. Ibid, accessed October 2010.
7. HUL Annual Report 2009—10.
8. www.unilever.com/images/es_Project_Shakti_tcm13-13297.pdf, accessed October 2010.
9. www.unilever.com/images/es_Project_Shakti_tcm13-13297.pdf ...
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