Case Studies in Marketing

1. Source of the entire section ‘Background’ is www.mofpi.nic.in., accessed September 2010.

2. ‘Pesticide levels in soft drinks too high’, The Hindu, August 2006.

3. ‘India on the brink of a beverage revolution, says Avinash Pant’, DNA, 10 May 2010.

4. Information in this section is drawn from the company Web site except if otherwise indicated.

5. ‘India on the brink of a beverage revolution, says Avinash Pant’, DNA, 10 May 2010.

6. Source for information in this section: www.mofpi.nic.in., accessed October 2010.

7. www.rediff.com, ‘Prasoon Joshi: The ‘Thanda Matlab Coca-Cola’ man’, accessed October 2010.

8. Coca-Cola India company Web site.

9. ‘India on the brink of a beverage revolution, says Avinash Pant’, DNA, 10 May 2010.

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Case Studies in Marketing by Sidharth Balakrishna