A Medical Doctor’s and CEO’s Perspective
A fantastic and informative read. As a medical practitioner and CEO, Calling out COVID-19 is a quintessential read for everyone, the authors’ reference to a Pompeii Event is most fitting.
COVID-19 has turned the global economy upside down, forcing medicine and business to take a beating. This book offers a unique insight into business strategy, that is, how to navigate COVID-19 with effective brain-storming, innovation and a frugal approach. Lastly, Sheikh’s theory of Smash, Grab and Go is genius, it is a crucial analysis of how to revisit an organization’s capital investment structure, most pertinent during such testing economic times.
Chapters 4 and 5 are particularly relevant for persons in ...
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