CHAPTER 19

Master Ideas List

Tony said, “I will present the master ideas list and then turn the podium back to Chris.”

He then advanced the slide (Figure 19.1).

Tony said, “This is what the master ideas list looks like. It has the same content as the cost optimization ideas list the product development teams use plus some additional content the cost optimization manager will add.

All the cost optimization ideas generated in and outside of workshops will be added to the master ideas list.

The cost optimization managers keep the master list current and save it on a common drive to make it easily accessible for all product development team members. They can use ideas from the list to drive down COGS in new business quotation proposals. They can ...

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