CHAPTER 10

Engaged CEO, Top, and Middle Management

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Figure 10.1 People category

Chris said, “The next category in the elements of C-O-S-T is people. Mike Gallo used the phrase earlier about people being your greatest asset. Are people really your greatest asset?”

The group thought about the question for a few moments and shifted their eyes toward Bill Johnson waiting for his thoughts. Bill replied, “Yes, I believe they are our greatest asset. Our people are the only part of our capability that our competitors cannot duplicate. They can buy the same equipment and organize the same operating systems, but they cannot use our people. People are different, ...

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