CHAPTER 2

Potential Impact of the C-O-S-T Approach

“Thanks Bill,” said Chris looking at Bill who returned to his seat at the table.

Chris felt good. He looked good. He was dressed in brown wool slacks, a blue, plaid button-down dress shirt, and a stylish blue blazer. His shoes were walnut-colored Leiden Wingtip Bluchers from Allen Edmonds, clean and polished. He looked well groomed and crisp.

Chris pushed a button on the remote control and the first slide of his PowerPoint presentation illuminated on the screen.

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Figure 2.1 C-O-S-T presentation cover page

Chris asked the group, “How would you like to reduce your product cost by 3 or 5 percent or ...

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