Buy-In

contents

Copyright

preface

part one: the centerville story

1. the death of a good plan

2. saving the day in centerville, part one

3. saving the day in centerville, part two

4. saving the day in centerville, part three

part two: the method

5. four ways to kill a good idea

6. a counterintuitive strategy for saving your good idea

7. twenty-four attacks and twenty-four responses

8. a quick reference guide for saving good ideas

appendix

how the method helps large-scale change

about the authors