Chapter 7

Designing Visuals to Enhance the Reader’s Experience

IN THIS CHAPTER

Bullet Using AI as your visual appeal assistant

Bullet Generating precise prompts

Bullet Peeking at infographics

Bullet Using tables and charts

Bullet Adding a splash of color

Bullet Considering non-graphical visuals

You may have spent days, weeks, or months gathering information and generating what you think is a great document. If it doesn’t have visual appeal, however, readers won’t read it — at least not thoroughly. Visuals are a budget-friendly, powerful way to communicate your message clearly and quickly. By visuals, I’m talking about graphics, videos, photos, graphs, charts, tables, infographics, Adobe images, memes, jpgs, white space, paragraphing, bullets and numbers … and just about any content that isn’t text-based.

The purpose of a graphic is to grab attention, increase understanding, improve retention, convey emotion, add variety, ...

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