Every marketing toolkit needs a one-pager, or a “one-sheet” as this sophisticated version of a flyer is sometimes called. Like a flyer, a one-pager is a promotional tool that uses a catchy headline and graphics to grab the audience’s attention. But while a flyer typically announces a single event or promotion, a one-pager promotes either your company, or a particular product or service, as a whole.
A well-designed one-pager can serve many different situations. For example, you might e-mail an electronic version to a prospect after an initial conversation. If you participate in trade shows or exhibitions, you’ll want a printed stack of one-pagers for your table. And if you’re looking for a way to create a focal point for ...
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