In 2018, Janet Bannister, a partner at the Toronto-based venture capital firm Real Ventures, reviewed 500 businesses. She invested in two.
Those numbers represent the typical odds you face if you’re seeking venture capital (VC) funding. VC firms receive so many applications that you have just the blink of an eye to make a positive first impression and show the predictors of success that reviewers want to see.
Those key factors may not be what you expect, as venture capitalists bring a unique lens to investment opportunities. Unlike bankers, they’re not looking for a solid track record in the market, steady cash flow, and a predictable path to a modest ROI. Instead, they’re looking for a company that shows signs of being ...
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