Chapter 7
Creating High Impact Business Correspondence
In This Chapter
Crafting winning cover letters
Networking and building relationships with letters
Complaining well and getting personal
Focusing on facts in letters of record
Pitching your product or service
You may be under the impression that you don’t write business letters and never need to in today’s fast-paced world. Think again. When you write to ask for a meeting or reference, you’re writing a letter. So is a pitch for a product or service, a thank you for a courtesy or opportunity, or a cover letter for an application or report.
Yes, you probably send such messages by email. But don’t be fooled by the fact that you’re using an electronic delivery system and don’t need a stamp. Acknowledge that your missive is a letter, and you do a much better job of achieving your goal.
Think of your message as a ‘letter’ whenever you’re ...
