EIGHT
Strategic Areas for Consideration
The basic strategic variables for consideration as you make a plan for the future are products, services, customers, markets, finances, people, technology, and production capability. These are the areas of your business that you may continue as before or change, depending on your strategic goals.
Products and Services
What exactly are the products and services that you are planning to offer? What do they do to change or improve the lives or work of your customers? What is it about them that makes them clearly superior and the best choice for the customers that you are going after?
Customers
Who is your ideal customer, your perfect customer? What are the demographics of your ideal customer? What is this ...
Get Business Strategy (The Brian Tracy Success Library) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
