Acceptance message, 16–17
Acknowledgments, 19–20
Alternative presentations
combination, 79
online format, 75–78
report deck format, 72–75
Appendix, 33, 128–129
Authorization message, 16–17
Binder, 14
Blank page, 67
Business concept, 105–107, 134
Business data sources, 177–179
Business plan
appendices, 128–129
concept and product, 104–109
definition of, 95
financial plan, 120–125, 157–158
industry and the market, 109–114, 141
preliminary components, 100–104
producing and presenting, 168–172
reasons for writing, 98–99
risks, contingencies, and future development, 120–125, 165–167
special challenges of, 96–97
venture strategy and plans, 115–120, 144–146
Combination method, 79
Conclusions, 29–30
Contents, 18, 37
Cost advantage, 115–116
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