CHAPTER 1
Introduction to Business Process Design
Booming competition in an increasingly global marketplace leaves no room for successful companies to harbor internal inefficiencies. Even more importantly, customers are becoming more demanding; if one product or service does not live up to their expectations, there are many more from which to choose. The stakes are high, and so is the penalty for not satisfying the right customers with the right products and services. The quest for internal efficiency and external effectiveness means that organizations must align their internal activities and resources with the external requirements, or to put it differently, business processes must be designed appropriately. To that end, the main objective ...
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