Foreword to fourth edition by Michael Rosemann

Michael Rosemann, Professor, School of Management, Queensland University of Technology, Brisbane, QLD, Australia

Business processes continue to be one of the most important assets of an organization. Like blood vessels, they fill it with life and determine its way and speed of value creation as well as the cost to serve its customer base. Thus processes reflect not only organizational productivity, effectiveness, and efficiency, but also its reliability, complexity, and ultimately its culture. Internally, processes orchestrate the internal system of value creation and, externally, they are an important source of competitive advantage. A well-designed process is the runway for new products and ...

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