Book description
A FUN AND APPROACHABLE WAY TO LEARN IMPORTANT BUSINESS PRINCIPLES
Do you want to improve your business performance? Or are you looking for a basic understanding of business strategy? Whatever your reason for picking up this book, Business Problem-Solving and Strategy: Manga For Success makes business strategy concepts easy to understand using practical examples and situations. You’ll read about:
- Important business analysis tools like SWOT analysis and issue analysis
- Strategic option assessment
- Developing and executing a strategy for any business situation
The story follows Kazumi who takes over operations at her father’s confectionery company. With the help of her mentor, Business Planning Manager Takeda, she formulates a viable plan for turning the business around, building trust among key stakeholders, and successfully convincing the CEO to implement the plan companywide. With this approachable book, you’ll quickly grasp business analysis topics and have fun learning how to apply them in the real world. Find out why the Manga For Success series—now available in English for the first time—is so popular in Japan, Korea, and beyond.
Table of contents
- Cover
- Title Page
- Copyright
- Preface
-
PROLOGUE: What is a Business Strategy?
- STORY 1: Help Me, Senpai!
- 1 WHAT IS A “STRATEGY”?
-
2 The Many Pitfalls of a Business Strategy
- Building Strategy the Right Way Is Tough
- Framework and Concepts: Make or Break the Strategy
- Can Looking at the Task at Hand from the Opposite Angle Constitute a “Strategy”?
- A Strategy Cannot Ignore the Front Line
- A Fake Strategy in Purple Prose
- Failing to Grasp the Current Situation May Lead to Mistakes
- The Risk of Homogenized Strategies
- Note
- 3 Preparations to Build the Correct Strategy
- 4 Create a Dynamic Strategy!
-
STEP 1: Analyze the Situation
- STORY 2: Knowing Your Enemy Is Knowing Yourself
-
1 The Essentials of Situation Analysis
- Analyzing the Situation Is The First Step in Building a Strategy
- Only a Handful of Corporations Truly Understand the Current Situation
- Methodology and Frameworks: A False Sense of Completing the Situation Analysis
- Three Keys in Understanding the True Situation
- The Basics of Situation Analysis: SWOT Analysis
- 2 OT Analysis
- 3 SW Analysis
- 4 Organizing SWOT
-
STEP 2: Forming Strategic Options
- STORY 3: How to Save a Company in Trouble?
- 1 What Are Strategic Options?
- 2 Make Objectives and Issues Clear
-
3 Lay Out the Options 1: Growing Potentials for the Preestablished Company
- Aim to Grow Preestablished Business Models and Positioning
- Consider Strategic Options for the Long Run
- Changing the Positioning
- Coming Up with Growth Options by Changing the Positioning
- Changing the Business Model
- Pairing the Positioning and the Business Model
- Coming Up with Growth Options by Changing the Business Options
- 4 Lay Out the Strategic Options 2: Options for the Newly Established Businesses
- 5 Lay Out the Strategic Options 3: Improve Profit
- 6 Summarizing Strategic Options
-
STEP 3: Review and Select Options
- STORY 4: All for One, One for All
- 1 Reviewing Options
- 2 Reviewing and Selecting Options 1: Rationality
- 3 Reviewing and Selecting Options 2: Feasibility
-
4 Reviewing and Selecting Options 3: The Intents and Expectations of the Parties Involved
- Fostering Agreement and Understanding with “Face‐to‐face Discussions”
- The Groundwork for Discussions: Situation Analysis and Strategic Options
- Which Reviewed Points to Prioritize
- How to Understand and Decide on the Results
- How to Expand Options
- Making Decisions Based on What You Want to Do
- Always Have a Plan B Ready
- STEP 4: How to Translate Options into Plans and Actions
- Postscript
- End User License Agreement
Product information
- Title: Business Problem-Solving and Strategy
- Author(s):
- Release date: April 2023
- Publisher(s): Wiley
- ISBN: 9781394176168
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