Business Policy and Strategy, 7th Edition

Business Policy and Strategy, 7th Edition

by Chris Chatfield, Cheryl Van Deusen, Steven Williamson, Harold C. Babson
Released March 2007
Publisher(s): Auerbach Publications
ISBN: 9780849383250

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Book description

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study.

Table of contents

  1. Front cover
  2. CONTENTS (1/2)
  3. CONTENTS (2/2)
  4. PREFACE
  5. CONTRIBUTORS
  6. ABOUT THE AUTHORS
  7. CHAPTER 1. THE IMPORTANCE OF BUSINESS STRATEGY AND THE EXTERNAL BUSINESS ENVIRONMENT (1/2)
  8. CHAPTER 1. THE IMPORTANCE OF BUSINESS STRATEGY AND THE EXTERNAL BUSINESS ENVIRONMENT (2/2)
  9. CHAPTER 2. CRITICAL BEGINNINGS (1/3)
  10. CHAPTER 2. CRITICAL BEGINNINGS (2/3)
  11. CHAPTER 2. CRITICAL BEGINNINGS (3/3)
  12. CHAPTER 3. UNDERSTANDING EXISTING STRATEGY (1/3)
  13. CHAPTER 3. UNDERSTANDING EXISTING STRATEGY (2/3)
  14. CHAPTER 3. UNDERSTANDING EXISTING STRATEGY (3/3)
  15. CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES (1/5)
  16. CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES (2/5)
  17. CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES (3/5)
  18. CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES (4/5)
  19. CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES (5/5)
  20. CHAPTER 5. MONITORING AND FORECASTING THE ENVIRONMENT (1/3)
  21. CHAPTER 5. MONITORING AND FORECASTING THE ENVIRONMENT (2/3)
  22. CHAPTER 5. MONITORING AND FORECASTING THE ENVIRONMENT (3/3)
  23. CHAPTER 6. INFLUENCERS OF CORPORATE STRATEGY (1/3)
  24. CHAPTER 6. INFLUENCERS OF CORPORATE STRATEGY (2/3)
  25. CHAPTER 6. INFLUENCERS OF CORPORATE STRATEGY (3/3)
  26. CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE (1/4)
  27. CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE (2/4)
  28. CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE (3/4)
  29. CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE (4/4)
  30. CHAPTER 8. STRATEGIC MARKETING ISSUES (1/3)
  31. CHAPTER 8. STRATEGIC MARKETING ISSUES (2/3)
  32. CHAPTER 8. STRATEGIC MARKETING ISSUES (3/3)
  33. CHAPTER 9. FINANCIAL STATEMENTS (1/4)
  34. CHAPTER 9. FINANCIAL STATEMENTS (2/4)
  35. CHAPTER 9. FINANCIAL STATEMENTS (3/4)
  36. CHAPTER 9. FINANCIAL STATEMENTS (4/4)
  37. CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT (1/5)
  38. CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT (2/5)
  39. CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT (3/5)
  40. CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT (4/5)
  41. CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT (5/5)
  42. CHAPTER 11. HUMAN RESOURCES (1/6)
  43. CHAPTER 11. HUMAN RESOURCES (2/6)
  44. CHAPTER 11. HUMAN RESOURCES (3/6)
  45. CHAPTER 11. HUMAN RESOURCES (4/6)
  46. CHAPTER 11. HUMAN RESOURCES (5/6)
  47. CHAPTER 11. HUMAN RESOURCES (6/6)
  48. CHAPTER 12. MANAGEMENT INFORMATION SYSTEMS (1/2)
  49. CHAPTER 12. MANAGEMENT INFORMATION SYSTEMS (2/2)
  50. CHAPTER 13. ANALYZING GLOBAL BUSINESS (1/6)
  51. CHAPTER 13. ANALYZING GLOBAL BUSINESS (2/6)
  52. CHAPTER 13. ANALYZING GLOBAL BUSINESS (3/6)
  53. CHAPTER 13. ANALYZING GLOBAL BUSINESS (4/6)
  54. CHAPTER 13. ANALYZING GLOBAL BUSINESS (5/6)
  55. CHAPTER 13. ANALYZING GLOBAL BUSINESS (6/6)
  56. INDEX (1/4)
  57. INDEX (2/4)
  58. INDEX (3/4)
  59. INDEX (4/4)
  60. Back cover

Product information

  • Title: Business Policy and Strategy, 7th Edition
  • Author(s): Chris Chatfield, Cheryl Van Deusen, Steven Williamson, Harold C. Babson
  • Release date: March 2007
  • Publisher(s): Auerbach Publications
  • ISBN: 9780849383250