9 THE CRITICAL RISKS and OFFERING PLAN SECTIONS
Critical Risks: Understanding the Critical Drivers to Your Success
Every company faces a number of risks that may threaten its survival. The risks are enhanced for new ventures. Although the business plan, to this point, is creating a story of success, there are a number of threats that readers will identify and recognize. As such, the plan needs to acknowledge these potential risks, otherwise investors will believe that the entrepreneur is naive or untrustworthy and may possibly withhold investment. It is also important for you to understand these critical risks because they most often are directly related to assumptions that will drive your venture’s success or failure. For example, a common critical ...
Get Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
