6
NETWORKING AND PERSONAL GROWTH
Introduction: the strength of weak ties
Imagine a scenario where Amrit, a woman working in advertising and aged 29, has two close friends, Bonnie and Claire. Amrit has known Bonnie since the age of 11 when they started secondary school and they have grown up together. Claire became friendly with Amrit towards the end of their time in university, and they have a close bond based on a lot of shared interests. Being single, Amrit spends a lot of time with her friends and they all share a growing friendship circle. Although Bonnie and Claire are very different, they have been drawn together through their mutual relationship with Amrit; and, over time, they have come to find they ...
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