4
NETWORKING FOR BUSINESS GROWTH
Introduction
The purposeful building and managing of relationships to grow or improve business or services is as relevant to the health of organisations as it is to the careers of people working in them. Organisations grow or shrink depending on how they recognise, create and exploit opportunities. Networking at a corporate level can be a route to growth by revealing such opportunities, developing existing ones and deciding which ones to reject or decommit from. Just as individuals need to weigh the potential benefit of networking against the time and opportunity cost involved, so organisations need to evaluate the role and relevance of networking to their growth strategies and ...
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