Chapter 4
Making Use of Networking Organisations
In This chapter
Identifying the different networking opportunities available to you
Understanding some of the different networking organisations
Finding networking events that may not be called networking events
Choosing what’s right for you
The scope and sheer quantity of networking opportunities available to you if you wish to promote your business is huge; from simply meeting people down the pub, to events specifically for the purpose of promoting your business; from turning up and chatting to other attendees, to structured events with their own agenda. The networking environment has as many options as you can possibly imagine – and then some.
With such an overwhelming choice, you won’t be surprised to discover that people often don’t know where to start. Can you just pitch up, or do you need to wait to be invited? Is there an application process or is anyone allowed in? Do you need to be a particular type of business or based in a particular location to attend?
In this chapter we look at the various networking opportunities that exist, ...
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