Contents
YVES PIGNEUR
1 The rising relevance of understanding business models
Brief history and popularity drivers across time
Recent developments in business model research
2 Applied research methodology
Defining the analytical framework
Testing literature review validity
3 Insights: how the field of business models is developing
When: paper evolution over time
Where: author origins and publication outlets
What: business model definition and research themes
How: research questions and research methods
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