We are currently drowning in data! The data management pyramid, also known as the DIKW pyramid, examines the hierarchical relationship between data, information, knowledge, and wisdom as shown in Figure F.1. We note that there is a distinct hierarchy in the level of analysis of data. If we translate this for the business of tomorrow, we could have the pyramid showing impact at the base, followed by intelligence that leads to insights and finally innovation (Figure F.2). The first level would include any data that has an Impact on the business. The analysis of that data in depth would yield Intelligence that can be collated into valuable Insights and used to inform the next level of business Innovation.
Currently, we have analytics tools ...
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