Business Models for Strategic Innovation

12An integrated cross-functional model of strategic innovation management in business

The implications of ten cross-functional business areas

S. M. Riad Shams, Demetris Vrontis, Yaakov Weber and Evangelos Tsoukatos

Introduction

In terms of strategic innovation management in business, in general, cross-disciplinary knowledge plays an instrumental role in long-term success (Bresciani et al., 2012; Rossi et al., 2014, Christofi et al., 2015, 2017; Chebbi et al., 2016; Festa et al., 2017). This is why this book attempts to develop insights from cross-disciplinary business knowledge streams to originate a cross-functional business innovation management model, in order to underpin research and practice in management innovation. In general, novel ...