Introduction

This chapter intends to use the narrative section of annual reports to investigate the role of electric mobility from the perspective of automobile companies. Because the electric mobility market is new and rapidly evolving, it may be of interest to investigate the vision communicated in the narrative section of annual reports of car manufacturers. As noted by the European Automobile Manufacturers Association in a press release on 5 February 2015 (www.acea.be), in 2014, approximately 75,000 new electric vehicles (EV) were registered in the European Union, a growth ...

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