Business Models for Strategic Innovation

3The role of information sharing and communication strategies for improving stakeholder engagement

Francesco Caputo, Federica Evangelista and Giuseppe Russo

Introduction

The increasing complexity and competitiveness of social and economic configurations is pushing both researchers and practitioners to identify possible new ways to improve the capability of organizations to survive in a challenging scenario (Schoemaker, 1992; Payne and Frow, 2005). Traditional managerial models and organizational approaches based on the view of a company as an autonomous entity able to influence the market and encourage stakeholders towards specific behaviours and aims are proving increasingly inefficient (Birkinshaw, 1997; Reinartz et al., 2004). The consequence ...