It is a pleasure to write this introductory comment for the new book by my colleague Demetris Vrontis and his co-authors/editors. Professor Vrontis has developed a consistently high quality track record in his research, writing and teaching of business management issues. Through his work he has positioned himself as one of the important and innovative contributors to the literature.
So it comes as no surprise to have him address the field of business innovation in his latest work, where he and his co-authors explore innovation in business for products and services, technological process and operational process innovation and how they help to attain and sustain the competitive advantage of firms. This book explains how innovation management ...
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