Business Models for Strategic Innovation

Table of contents

1. Cover
2. Half Title
3. Series Information
4. Title Page
5. Copyright Page
6. Contents
7. List of figures
8. List of tables
9. Notes on Contributors
10. Foreword
11. Acknowledgement
12. Editorial note
13. 1 Strategic innovation management: A cross-functional vision to be materialised
    1. Introduction
    2. The definition of innovation and innovation management in business
    3. The significance of cross-functional teams in business innovation
    4. The need for further research on cross-functional business management
    5. Conclusion
    6. References
14. 2 Neuromarketing applications of neuroprosthetic devices: An assessment of neural implants’ capacities for gathering data and influencing behavior
    1. Introduction
    2. An overview of neuromarketing
    3. An overview of neuroprosthetic devices
       1. Classification of neuroprostheses by function
       2. Biocybernetic aspects of neuroprosthetic devices
    4. A framework for analyzing neuroprostheses’ neuromarketing applications
       1. First axis: Functional types of neuroprosthetic devices
       2. Second axis: The role of gathering data or influencing behavior
       3. Completing the framework
    5. An assessment of neuromarketing applications by neural implant type
       1. Sensory neuroprostheses: Assessment of potential neuromarketing applications
       2. Cognitive neuroprostheses: Assessment of potential neuromarketing applications
       3. Motor neuroprostheses: Assessment of potential neuromarketing applications
    6. Conclusion
    7. References
15. 3 The role of information sharing and communication strategies for improving stakeholder engagement
    1. Introduction
    2. Conceptual and theoretical framework
       1. Stakeholder engagement
       2. Information sharing
       3. Communication strategy
    3. Methodology
    4. Findings
    5. Discussion
    6. Final remarks and future lines of research
    7. References
16. 4 Assessing the dynamic of agri-food export trends before and after the EU Eastern Enlargement
    1. Introduction
    2. Literature review
    3. Data and methods
       1. Data
       2. Method
    4. Results and discussion
       1. Bulgaria case study (Group 1)
       2. Latvia case study (Group 3)
    5. Conclusion
    6. References
17. 5 How does entrepreneurial orientation influence knowledge exploitation?
    1. Introduction
    2. Theoretical framework
       1. Entrepreneurial orientation
       2. Absorptive capabilities of knowledge exploitation
       3. Hypothesis
    3. Methodology
       1. Setting and data collection
       2. Measures
    4. Results
       1. Reliability analysis
       2. Exploratory factor analysis
       3. Multiple regression analysis
    5. Discussion and conclusion
       1. Theoretical and practical implications
       2. Research limitations
       3. Future lines of research
    6. References
18. 6 Profitability of the Italian credit cooperative banks
    1. Introduction
    2. Literature review and theoretical background
    3. Methodology
       1. The sample and the data
       2. Research questions and phases of analysis
    4. Findings
    5. Discussion
    6. Conclusions
    7. References
19. 7 Applying persuasion science in marketing communications: A comparison of marketing communications professionals in Armenia and Greece
    1. The modern challenge of persuasion
    2. Persuasion theories and marketing communications
    3. Cialdini’s principles
    4. Neuromarketing: Persuasion in the human brain
    5. Measurement of persuasion methods
    6. Methodology
    7. Research results and discussion
       1. Main attitudes of communication professionals concerning persuasion methods
       2. Application of specific persuasion principles
       3. Techniques by which persuasion methods are measured
       4. Differences between approaches in Armenia and Greece
    8. Practical implications
    9. Conclusions
    10. References
20. 8 Innovative tertiary strategies on improving satisfaction level of students
    1. Introduction
    2. Literature review
       1. Student satisfaction
       2. Service quality measurement in higher education
       3. Conceptual framework
    3. Research methodology
    4. Analysis and results
       1. Hypothesis testing
       2. Conceptual framework testing
    5. Conclusion
    6. Limitations
    7. References
21. 9 Relationship marketing and entrepreneurial innovation: A B2B context of stakeholder relationship management
    1. Introduction
    2. Evaluative viewpoint
       1. Relationship marketing (RM) and mutually beneficial relationship value
       2. Mutually beneficial relationship value to entrepreneurial innovation in a B2B setting
       3. Relevant research gap, aim and method of the study
    3. The case of the England and Wales Cricket Board (ECB)
       1. Building partnership as a stakeholder relationship value-driven initiative
       2. Broadcasting partners
       3. Team sponsors
       4. Competition sponsors
       5. Other partners
       6. Suppliers
       7. Grassroots and recreational partners
       8. ECB Focus Club, ECB Clubmark and partnership with schools
    4. Findings
    5. Discussion and conclusion
    6. References
22. 10 Disclosure of electric mobility in annual reports of automotive companies: Risks, strategies, and environment
    1. Introduction
    2. Literature review
    3. Electric mobility: Risks, strategies, and environment
    4. Research method and sample selection
    5. Empirical results
    6. Conclusion
    7. References
23. 11 Human and task integration during post-merger integration
    1. Introduction
    2. Contextual ambidexterity
       1. Contextual ambidexterity for integration approaches in M&A
       2. Proposition development
    3. Discussion and conclusion
    4. Acknowledgments
    5. References
24. 12 An integrated cross-functional model of strategic innovation management in business: The implications of ten cross-functional business areas
    1. Introduction
    2. The ten cross-functional perspectives in business
    3. An integrated cross-functional model of strategic innovation management in business
    4. Conclusions, limitations and future research
    5. References