How the Bomgar Box Delivers Customer Value
Every business model is built to attract paying customers. It does this by creating and delivering something that they value. And value, it turns out, cannot be objectively defined or determined except through the eyes of the customer.1 The idea that value is subjective is an important one. It literally means that your product or service will have no value unless some customers somewhere believe that it does.
Customers view products or services to be valuable if they help them to accomplish a goal, solve a problem, increase a benefit, or reduce a cost. Something is even more valuable if it helps them to accomplish several of these at once, such as cleaning the kitchen without harming the ...
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