CHAPTER 14Postcard Correspondence
Postcards are cost-effective correspondence tools that carry a lot of power. With the threat of mail-related terrorism, people are apprehensive about opening mail. Postcards can send a message, share information or promote an event easily, and yet avoid creating anxiety about a threat for the recipient.
This chapter has sample postcards you might choose to compose. The types of postcards included are:
• Seasonal Promotion
• Acknowledging a Customer for a Special Occasion
• Invitation
• Reminder
At the side of the page, you will find a brief explanation of each part of the postcard. The first example identifies each section of the message. Subsequent messages identify only changes to the basic format.
Step-by-Step ...
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