Business Intelligence

Chapter 3 Planning for Success

So you are going to start a business intelligence (BI) program! Whether your exposure to BI derives from the popular press, your friendly hardware or software vendor, or developers within your organization, the promise of BI is sold as a black box full of incredible technology that cranks out dollars by the cartload. Unfortunately, the reality is a bit different, and that promised benefit is often waylaid as escalating costs and limited benefits become synonymous with your comprehensive BI program.

Note that each of those folks selling BI is motivated differently. The vendors are more interested in selling product or licenses than in ensuring your success. And not only are the developers more motivated by interesting ...