There are many good textbooks in the market on Business Intelligence and Data Mining. So, why should anyone write another book on this topic? I have been teaching courses in business intelligence and data mining for a few years. More recently, I have been teaching this course to combined classes of MBA and Computer Science students. Existing textbooks seem too long, too technical, and too complex for use by students. This book fills a need for an accessible book on the topic of business intelligence and data mining. My goal was to write a conversational book that feels easy and informative. This is an easy book that covers everything important, with concrete examples, and invites the reader to join this field.
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