Ethical Capital and the Culture of Integrity
Three Cases in the United Kingdom and New Zealand
Introduction
This chapter reviews three case studies on how integrity is defined and enacted through principles, policies, and practices of three organizations that regard integrity as a core value and Unique Selling Point (USP) in marketing their products and services. Integrity has been variously defined, and we will seek to address this central aspect of building sustainable ethical capital in organizations in our introduction and outline of this chapter in terms of paradigms, practices, and perspectives of the foundational ideals intended and applied.
In 2012, the International Year of ...
Get Business Integrity in Practice now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
