Business Ethics

Chapter 14

 

^* This chapter was specifically written to be included in this book by the author’s colleague, Prof. Jayaram K. Iyer. The author is indebted to him. This chapter heavily borrows from the codes of marketing ethics of the American Marketing Association (AMA) to expound on the subject.

^* The Chennai-based housing solutions firm is now under liquidation proceedings.

^† Gutkha is a tobacco-based product that is chewed. Considering it to be an addictive substance and a menace consumed primarily by the poor, many states banned it. However, the Supreme Court held such ban untenable in August 2004, citing reasons that states discriminated against gutkha by banning it while not imposing similar bans on cigarettes. Read about its ill effects ...