Chapter 5
1. Nancy Garner, “Successful Development of New Products Requires Anticipating Customers’ Needs,” UWNEWS, 11 October 2004, available at www.uwnews.org/article.asp?articleID=5771
2. Special correspondent, “Pesticide Levels in Soft Drinks Too High,” The Hindu, 3 August 2006, available at www.hindu.com/2006/08/03/stories/2006080322890100.htm
3. MERCK, “The Merck’s Mectizan Donation Program,” 1995-2007, online document, available at www.merck.com/cr/enabling_access/developing_world/mectizan/
∗ The Chennai-based housing solutions firm is now under liquidation proceedings.
4. Philip Kotler, “Wrestling With Ethics: Is Marketing Ethics an Oxymoron?” November/December, 2004, Marketing Management, Kellogg School of Management, online document, ...
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