The Distribution Mix
Objective 13-1 Explain the meaning of distribution mix and identify the different channels of distribution.
In addition to a good product mix and effective pricing, the success of any product also depends on its distribution mix, the combination of distribution channels by which a firm gets products to end users. In this section, we look at intermediaries and different kinds of distribution channels. Then we discuss some benefits consumers reap from services provided by intermediaries.
Intermediaries and Distribution Channels
Once called middlemen, intermediaries help to distribute goods, either by moving them or by ...
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