Cases

Authentic Leadership

At the beginning of this chapter, you read about Brad Smith’s rise through the ranks from marketing manager to CEO of Intuit. Using the information presented in this chapter, you should now be able to respond to these questions.

Questions for Discussion

  1. 9-23. What personal traits does Brad Smith possess that aid him as a leader?

  2. 9-24. How would you describe Brad Smith’s leadership style?

  3. 9-25. Do you believe that Smith’s gender played a part in his success? Why or why not?

  4. 9-26. What are three important lessons from Smith’s career path?

The Man Behind the Genius

There is no doubt that Steve Jobs, cofounder of Apple, was a one-of-a-kind leader. In many ways, Jobs was defined by his passion for innovation and willingness ...

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