Contingency Planning and Crisis Management
Objective 5-5 Discuss contingency planning and crisis management in today’s business world.
Because business environments are often difficult to predict and because the unexpected can create major problems, most managers recognize that even the best-laid plans sometimes simply do not work out. For instance, when The Walt Disney Company first announced plans to launch a cruise line replete with familiar Disney characters and themes, managers also began aggressively developing and marketing packages linking cruises with visits to Disney World in Florida. The inaugural sailing was sold out more than a year in advance, and the first year was booked solid six months before the ship was launched. Three ...
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