Chapter 4 Understanding the Global Context of Business

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Learning Objectives

After reading this chapter, you should be able to:

  1. 4-1 Discuss the rise of international business and describe the major world marketplaces, trade agreements, and alliances.

  2. 4-2 Explain how differences in import–export balances, exchange rates, and foreign competition determine the ways in which countries and businesses respond to the international environment. ...

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