Business Essentials, 12/e

Managing Social Responsibility

1. Objective 2-6 Discuss how businesses manage social responsibility in terms of both formal and informal dimensions and how organizations can evaluate their social responsibility.

The demands for social responsibility placed on contemporary organizations by an increasingly sophisticated and educated public are stronger than ever. As we have seen, there are pitfalls for managers who fail to adhere to high ethical standards and for companies that try to circumvent their legal obligations. Organizations need to fashion an approach to social responsibility in the same way that they develop any other business strategy. In other words, they should view social responsibility as a major challenge that requires careful ...